I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.
If you are looking for information on Market Share reports on Wendy's, McDonald's and Burger King:
To find articles visit the Online Resources and click on Business-Company and Industry.
If you are off-campus you will need to use your 14 digit Library Number, which can be found on your ID Card or your Contact Information page in My.baker.edu/Log In Assistance.
In Business Insights search for Wendy's then select Comparison Charts. Add/Remove and request each company.
Mergent has company information.
Also, try the Marketing Research Guide
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