Q. How do I cite a statement from a memo or company slogan?


Thank you for your question on citing a memo or a company slogan.

APA considers memos to be "personal communications". APA citation style has the following to say about citing personal communication (section 3.102): "Personal communications may be letters, memos, some electronic communications, telephone conversations, and the like. " 

Example of citation:

Personal Communication

Show only in-text. Format:
First & Middle initials Last name (personal communication, Month Day, year).


Example:  M.A. Jewell (personal communication, August 3, 2016)

As for a company slogan, it would depend on how you are using it. If you are just mentioning the company slogan, for example, "As Nike says, just do it.", then that would fall under the heading of common knowledge and does not need to be cited at all. If you are doing something else with the slogan and feel the need to cite it, you would cite the company's website.

To see how to cite websites, check the APA Help guide.

If you need additional assistance, contact your campus librarian. Thank you for using ASK US.


  • Last Updated Jan 30, 2018
  • Views 16141
  • Answered By Baker Librarians

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