Q. Where do I find articles on forward market penetration, market development, and product development?

Also I need help locating articles on forward integration, backward integration, and horizontal integration?

Answer

To find information on market development, forward market penetration and the rest of your terms, a good place to start is the database Gale Virtual Reference Library.  If you are off-campus you will need to use your 14 digit Library Card number, which can be found on your ID Card or in SOLAR.

You can also use the keywords/topics you have listed in the following databases, and you might want to include a specific business, industry or product to make the results specific to your needs:

To find articles, check the databases below. To get to the Find Articles and Databases page, start at the Library Home Page, click on Find Articles & Databases, and click on the subject areas of General/Interdisciplinary or Business. If you are off-campus you will need to use your 14 digit Library Card number, which can be found on your ID Card or in SOLAR.

Thank you for using ASK US. For more information contact your campus librarians.

  • Last Updated Jan 30, 2018
  • Views 101
  • Answered By Baker Librarians

FAQ Actions

Was this helpful? 0   0

We'll answer you within 3 hours M - F 8:00 am - 4:00 pm.

Your Question
Your Info
Fields marked with * are required.