How do I cite a commercial?

Answer

According to the APA Manual:

  • "List the primary contributors in the author position..."  So, the author would be the company name.
  • If it was broadcast on television, you should include the city it was broadcast in and the network that showed it.

Company Name. (Year). Title of commercial [Television commercial]. City of Broadcast: Network.

If you viewed the commercial online, add a "Retrieved from" statement at the end. 

Example:

Volkswagen. (2019). Volkswagen Tiguan Advertisement [Television commercial]. Retrieved from https://____

Thank you for using ASK US. For further assistance, please contact your Baker librarians.

Topics

  • Last Updated Mar 10, 2021
  • Views 18593
  • Answered By Baker Librarians

FAQ Actions

Was this helpful? 23 2

We'll answer you within 3 hours M - F 8:00 am - 4:00 pm.

Your Question
Your Info
Fields marked with * are required.