Q. How do I cite a commercial?

Answer

According to the APA Manual commercials fall under section 7.07 Audiovisual Media:

  • "List the primary contributors in the author position..."  So, the author would be the company name.
  • If it was broadcast on television, you should include the city it was broadcast in and the network that showed it.

Company Name. (Year).  Title of commercial [Television commercial].  City of Broadcast: Network.

If you viewed the commercial online, add a "Retrieved from" statement at the end. 

Example:

Volkswagen. (2018).  Volkswagen Tiguan Advertisement [Television commercial]. Retrieved from https://youtu.be/UOT1bSqb1EI.

If you have more questions about APA, contact your Campus Library/ARC.

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  • Last Updated Jul 31, 2018
  • Views 16354
  • Answered By Baker Librarians

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