Q. How do I cite a commercial?
According to the APA Manual commercials fall under section 7.07 Audiovisual Media:
- "List the primary contributors in the author position..." So, the author would be the company name.
- If it was broadcast on television, you should include the city it was broadcast in and the network that showed it.
Company Name. (Year). Title of commercial [Television commercial]. City of Broadcast: Network.
If you viewed the commercial online, add a "Retrieved from" statement at the end.
Volkswagen. (2018). Volkswagen Tiguan Advertisement [Television commercial]. Retrieved from https://youtu.be/UOT1bSqb1EI.
If you have more questions about APA, contact your Campus Library/ARC.
Thank you for using ASK US.