Q. I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.


If you are looking for information on Market Share reports on Wendy's, McDonald's and Burger King:

To find articles, visit the Online Resources and click on Business-Company and Industry.

If you are off-campus you will need to use your 14 digit Library Number, which can be found on your ID Card or on the Login Assistance page in MyBaker.

  • IBISWorld Industry Market Research
    • Do search for Fast Food
    • Select the result Fast Food Restaurants in the US - 72221a
    • View the tabs, particularly Products & Markets, Competitive Landscape, and Major Companies
  • Business Insights: Global 
    • In the search box enter Full-Service Restaurants, then select Industry from the adjacent drop-down menu

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  • Last Updated Jan 30, 2018
  • Views 255
  • Answered By Baker Librarians

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