Q. I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.
To find articles, visit the Online Resources and click on Business-Company and Industry.
If you are off-campus you will need to use your 14 digit Library Number, which can be found on your ID Card or on the Login Assistance page in MyBaker.
- IBISWorld Industry Market Research
- Do search for Fast Food
- Select the result Fast Food Restaurants in the US - 72221a
- View the tabs, particularly Products & Markets, Competitive Landscape, and Major Companies
- Business Insights: Global
- In the search box enter Full-Service Restaurants, then select Industry from the adjacent drop-down menu
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