I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.
Answer
To find articles, visit the Library Resources and click on Business-Company and Industry.
Off-campus, you will need to log in with Baker's two-step authentication to access access the library resources.
- Mergent Intellect
- IBISWorld Industry Market Research
- Search for Fast Food or specific company.
Here's some online articles:
Wendy's Evolves its Marketing Message
McDonald's beats Burger King, Wendy's as most preferred food chain, survey says
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