Q. How do I cite a statement from a memo or a company slogan?

Answer

To cite a memo:

  • APA considers a memo to be personal communication.
  • According to APA style (section 3.102), personal communication includes letters, memos, electronic mail, phone conversations.

Example:

Show only in-text. Format:
First & Middle initials Last name (personal communication, Month Day, year).

DO NOT INCLUDE IN REFERENCES.

Example:  According to a memo from M.A. Jewell (personal communication, August 3, 2019) ...

 

To cite a company slogan (such as Nike, Just do it):

Found on website:

NIKE, Inc. (2019). The History of Just Do It. Retrieved from website address.

In-text:
Paraphrase: (NIKE, 2019). Quotation: (NIKE, 2019, p. 2).

Example:

Some consumers may not know how Nike originated the slogan, Just Do It (NIKE, 2019).

Visit the APA Help guide for other examples.

If you need additional assistance, contact the campus librarian. Thank you for using ASK US.

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  • Last Updated Jan 30, 2020
  • Views 18970
  • Answered By Baker Librarians

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