How do I cite a statement from a memo or a company slogan?

Answer

To cite a memo:

  • APA considers a memo to be personal communication.
  • According to APA style (section 3.102), personal communication includes letters, memos, electronic mail, phone conversations.

Example:

Show only in-text. Format:
First & Middle initials Last name (personal communication, Month Day, year).

DO NOT INCLUDE IN REFERENCES.

Example:  According to a memo from M.A. Jewell (personal communication, August 3, 2019) ...

 

To cite a company slogan (such as Nike, Just do it):

Found on website:

NIKE, Inc. (2019). The History of Just Do It. Retrieved from website address.

In-text:
Paraphrase: (NIKE, 2019). Quotation: (NIKE, 2019, p. 2).

Example:

Some consumers may not know how Nike originated the slogan, Just Do It (NIKE, 2019).

Visit the APA Help guide for other examples.

Thank you for using ASK US. For further assistance, please contact your Baker librarians.

Topics

  • Last Updated Feb 10, 2021
  • Views 29249
  • Answered By Baker Librarians

FAQ Actions

Was this helpful? 5 8

We'll answer you within 3 hours M - F 8:00 am - 4:00 pm.

Your Question
Your Info
Fields marked with * are required.