Q. Where do I find articles on forward market penetration, market development, and product development?

Also I need help locating articles on forward integration, backward integration, and horizontal integration?

Answer

To find information on market development and the rest of your terms:

  • A good place to start is Gale Virtual Reference Library.  
  • If you are off-campus, use your 14 digit Library Card number, which can be found on your ID Card.

To find articles, check the Online Resources under Business.

Thank you for using ASK US. For more information contact your campus librarians.

  • Last Updated May 22, 2018
  • Views 106
  • Answered By Baker Librarians

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