Q. How do I cite a commercial?
According to the Publication Manual of the American Psychological Association, commercials fall under section 7.07 Audiovisual Media:
- "List the primary contributors in the author position..." So, the author would be the company name.
- If it was broadcast on television, you should include the city it was broadcast in and the network that showed it.
Company Name. (Year). Title of commercial [Television commercial]. City of Broadcast: Network.
If you viewed the commercial online, add a "Retrieved from" statement at the end with the url. Example:
Volkswagen. (2012). The dog strikes back: 2012 Volkswagen game day commercial [Television commercial].
Retrieved from http://www.youtube.com/watch?v=0-9EYFJ4Clo
To see other examples, go to the APA Help page, then click the tab at the top called References & In-text Citations examples. On the left column you will see Other with a drop down box, click and choose Film/TV and examples will show in the right column.
If you have more questions about APA, contact your Campus Library/ARC.
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