Q. Can you help me locate measurable advertising objectives for Sony Electronics?
I need three measurable objectives for Advertising class to create an Advertising Plan
Answer
To find information on Sony Electronics and advertising, you can try the keywords:
- advertising strategy
- sony and [specific advertising strategy]
The following databases have information on companies. If you are off-campus you will need to use your 14 digit Library Number, which can be found on your ID Card or on the Login Assistance page in MyBaker.
- Gale Virtual Reference Library - to search for general information about advertising strategy
- Business Insights: Global (Gale) - to search for broad information about Sony
- IBISWorld Industry Market Research - for Industry information related to Sony's products (use "sony" as your keyword.
For more resources use the How to Research a Business guide: http://guides.baker.edu/company
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