Q. I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.

Answer

To find articles, visit the Online Resources and click on Business-Company and Industry.

Off-campus use your 14 digit Library Number on your ID Card or on the Login Assistance page in MyBaker.

Here's some online articles:

Wendy's Evolves its Marketing Message

McDonald's beats Burger King, Wendy's as most preferred food chain, survey says

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  • Last Updated Oct 29, 2019
  • Views 1147
  • Answered By Baker Librarians

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