Q. I need info on Wendy's target market, current market share and competitors McDonald's and Burger King.

Answer

To find articles, visit the Online Resources and click on Business-Company and Industry.

If you are off-campus you will need to use your 14 digit Library Number, which can be found on your ID Card or on the Login Assistance page in MyBaker.

  • IBISWorld Industry Market Research
    • Do search for Fast Food
    • Select the result Fast Food Restaurants in the US - 72221a
    • View the tabs, particularly Products & Markets, Competitive Landscape, and Major Companies
  • Business Insights: Global 
    • In the search box enter Full-Service Restaurants, then select Industry from the adjacent drop-down menu

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  • Last Updated May 09, 2018
  • Views 271
  • Answered By Baker Librarians

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